Whitefield
ABOUT
Whitefield is an Australian investment company who combine complex financial data with their investment expertise.
The brands job was to take this complex process and turn it into a simple solution. Algorithm inspired graphics lead the way with Whitefield finding a path amongst a tsunami of information.
Designed whilst Creative Director at Saturday.
WHAT WE DID
Brand Positioning
Brand Strategy
Brand Identity
Brand Guidelines
Print Design
Website Design
Copywriting
Art Direction
Photography
Signage
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/a33d5e4e-d40f-49d3-aa2a-5cd7c3bfa599/Whitefield-2.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/aaebbc62-afc6-4b97-a8c4-fc3740b699c5/Whitefield-WEB-3.gif)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/63394566-23e7-416a-a72f-7b5e74eb28e5/Whitefield-WEB-4.gif)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/f8fc38a2-fbd8-4713-ae21-7fee3e961d26/Whitefield-5.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/6e23a9fc-50dd-4fdd-ac62-e4e2f4f6b3cc/Whitefield-6.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/2469b3bf-8e79-400c-9d65-d9408346233f/Whitefield-7.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/e9e9ce5e-4feb-41d9-919e-4a9302ef541d/Whitefield-8.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/9cbdbde2-fe53-4dfb-bf3f-c00eec13cce3/Whitefield-Shapes.gif)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/f5a10443-fe05-410f-8080-a658c2f1fb41/Whitefield-9.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/f3011630-3aad-4175-bac8-930e1000a2ea/Whitefield-10.jpg)
![Whitefield](https://images.squarespace-cdn.com/content/v1/62036405f2c6e825959b7d48/29a850ff-8903-4197-bee6-2fe3b135ae07/Whitefield-11.jpg)