Straightface

ABOUT

Born from two kiwi entrepreneurs who were hacked off having to pay over the odds for a pack of razor blades. But stepping into a competitive online industry, the brand needed to stand out.

Straightface was born. A straight-talking, no nonsense and even mildly sarcastic brand. 

My role was Creative Director whilst at Saturday. Concept and design by Scott Wilson.

WHAT WE DID

Brand Positioning
Brand Identity
Print Design
Website Design
Packaging Design
Copywriting
Art Direction