Watties - Soup of the Day

ABOUT

With an ever-growing presence on supermarket shelves of premium soups, Watties wanted to gain more market share in this area. To achieve this, the packaging needed a stronger presence, with the ingredients being more visually appetising with a ‘homemade’ approach.

The solution was to do away with the ‘soup in a bowl’ and replace it with an abundant for fresh produce all encapsulated within a circular brushstroke.

I created the initial concepts, this was then refined and finalised by Unified Brands.

WHAT WE DID

Brand Positioning
Package Design
Art Direction