New Zealand Symphony
Orchestra Campaign

ABOUT

The 2018 campaign was to build upon preconceptions about the NZSO to attract a broader, younger audience. Taking their name as the core of the idea - ‘SO’ became the campaigns platform - SO exhilarating, SO captivating to SO not what I expected. Combining a mix of emotions and experiences whilst watching a performance.  

Designed whilst Design Director at Insight Creative.

WHAT WE DID

Campaign Development
Print Design
Copywriting
Art Direction

RECOGNITION

Finalist: 2018 New Zealand Best Awards, Design Communication.