Tamaki Regeneration Company

ABOUT

Tamaki Regeneration Company intends to build 7,500 homes across three suburbs in Auckland, New Zealand. The brand needed to appeal to the needs of the community, whilst also attracting developers to make it a reality.

In order to communicate to these audiences in ways they can relate to, an energetic and vibrant brand was realised. A pacific-inspired patchwork design system celebrates the culture and diversity of the area. Whilst the idea of urban regeneration can be a difficult concept to explain, an illustration style was developed to visually engage and inform the community.

Photography by John Crawford. Illustrations by Greg Straight.
Designed whilst Design Director at Insight Creative.

WHAT WE DID

Brand Positioning
Brand Strategy
Brand Identity
Brand Guidelines
Print Design
Website Design
Copywriting
Art Direction
Photography
Videography
Illustration
Environmental Design

RECOGNITION

Finalist: 2017 New Zealand Best Awards, Large Brand Identity.