Wild Bean Cafe

ABOUT

Wild Bean is a staple upon many a roadtrip - serving barista coffee with hearty snacks you can get stuck into, before heading back out onto the road.

To reinforce the brands persona of being a ‘travel buddy’, Wild Bean wanted to refresh their brand to really engage with their customers. The solution was to hero their coffee and food - to get up close to it, see their tasty ingredients to be able to almost reach out and grab it! All wrapped up with a cheeky quip.

Food photography by Yuki Sato.
Designed whilst Head of Design at 99.

WHAT WE DID

Brand Positioning
Brand Strategy
Brand Identity
Brand Guidelines
Print Design
Packaging Design
Copywriting
Campaign Development
Art Direction
Photography