Meredith Connell

ABOUT

A law firm who wanted to be different... hmmm. After many focus groups with employees, it became very apparent that they were and wanted to be different. They wanted to drop their current ‘old school’ law firm brand which didn’t reflect who they were.

Armed with a genuine positive attitude was what set them apart and formed the foundation of the brand - having the right attitude with zero bullshit. A brand was designed around them, for them. They wanted to be bold and unexpected, with a brand that gets people talking.

Brand photography by Kristian Frires.
Designed whilst Design Director at Insight Creative.

WHAT WE DID

Brand Positioning
Brand Strategy
Brand Identity
Brand Guidelines
Print Design
Website Design
Copywriting
Art Direction
Photography
Environmental Design
Signage