Mercury Energy Annual Report

ABOUT

Following the rebrand of Mighty River Power to Mercury, the annual report was the first publication that expressed what the new brand stood for. The challenge of the report was to alleviate concerns shareholders can have of such change.

The new brand took centre-stage, telling their new story in the opening pages, whilst positioning the brand with their customer-led business strategy. 

Photography by Charles Howells.
Designed whilst Design Director at Insight Creative.

WHAT WE DID

Print Design
Copywriting
Art Direction
Photography

RECOGNITION

Grand Winner: Best International Annual Report, 2017 International Arc Awards
Gold: 2017 International Arc Awards