Downer - Own Different

ABOUT

Downer has a large workforce across New Zealand and Australia, but with border restrictions and a labour shortage, they have room for more.

To resolve this, the ‘Own Different’ brand was born - a brand driven by celebrating peoples individuality and what they can bring to the Downer team. This ethos was rolled out internally, acknowledging individuals who Own’D their different. Whilst being the driving force behind their national recruitment campaign - by celebrating what employees do with their lives outside of work.

Designed whilst Creative Director at Saturday.

WHAT WE DID

Brand Positioning
Brand Strategy
Brand Identity
Print Design
Naming
Brand Guidelines
Copywriting
Campaign Development
Art Direction
Photography